From the avant-garde colour explosion of Harajuku girls to the steampunk-inspired Lolitas, Tokyo’s fashionistas have shown they love to experiment with eye-popping outfits. Vogue recently declared its prime attraction to Tokyo Fashion Week was to witness the ‘most experimental fashion obsessives we’ve ever seen’, with Tokyo considered ‘the urban embodiment of unbridled – if not out-of-this-world street […]

The most fashionable country on Earth and its global influence

French chic, Italian grace, Japanese modesty – it is almost senselessly to focus on these stereotypes in modern relations with consumers. Today Popsop Research is dedicated to global fashion preferences to the nearest minute. There is no better way to understand consumers than to see what helps them express themselves while building own ideal world on social […]